Whether it’s for an event, product, or service, creating a promotional video can be the magic wand that grabs attention, brings in new customers, and boosts your business. However, it’s important to remember that there are some things you need to plan and do before getting started with production.

First, figure out why you want to create the video. This is key for setting the tone and direction for your promo and makes it easier to know what you need to do to reach your goal.

After that, it’s time to decide what story you want to tell. This will depend on the market research you’ve done and what your audience wants to hear about in your video. Make sure to include a call to action in the video so that people are clear on what you want them to do next after watching it!

Finally, you need to decide on the shooting location and cast. It’s also important to consider where you will be distributing the video — 30-60 second commercials, Facebook/Instagram video ads, or paid social media ads? Once you have a plan, test the video with your target audience for feedback and refinement.

Next, prepare a storyboard. This will help you visualize your shot list and reduce the retakes, checks, and edits in the post-production phase. This is a crucial step to ensuring that your video looks and sounds amazing, with the right shots and angles to convey your message. werbevideo erstellen

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